Tired of "Gurus," Guesswork & 0 Sales?

Learn the fundamentals

of e-commerce

Learn the fundamentals

of e-commerce

Course Built by an Ecommerce Expert with 10 years experience (not some “guru”).

  • 8 video modules breaking down how ecommerce actually works

  • Lifetime access to a private founder community

  • Built by a real operator, not a course "bro"

Lifetime access. Instant download. No fluff. Just results.

Learn the e-commerce fundamentals used behind brands such as:

AB InBev

Lucky Saint

Seedlip

Learn the e-commerce frameworks used in brands like

AB InBev

  • Lucky Saint

  • Seedlip

From the Desk of Robert Hester

Ecommerce Expert
London, UK

If you've ever said, “I just want to replace my day job with my brand…” — keep reading. Because what I’m about to give you? Most people would charge £2,000 for.

I’m Robert — over the last decade, I’ve helped drive tens of millions in DTC revenue working behind brands like Budweiser, Seedlip, Cheesegeek, Artscapy, Lucky Saint, Live It Up Superfoods and seasn 0%.

But this isn’t about me.
It’s about you — the founder burning through cash, stuck at a job you hate, trying to build a brand while YouTube “gurus” sell you garbage that’s 90% fluff and 10% screenshots.

So here’s what I did:

I took everything I learned working in e-commerce for the past decade for 6, 7 and 8-figure ecommerce brands… and turned it into a complete operating system built for founders like you.

This isn’t some £997 course on how to ‘launch your first ad’ — followed by a dozen shady upsells just to get to the good stuff.

This is 8 full courses, built to work together — the entire ecommerce operating system that would have cut my journey in half, if i’d had it when I started.

It’s called The Ecom Ascend System — and inside, you’ll get instant access to the exact playbooks I use to scale brands to multimillions.

Here’s what’s inside:

📦 The 8-Course System You Get Today:

  • Acquire – Run Meta ads like a media buyer. Set up your pixel, campaigns, benchmarks, and track like a pro.

  • Landing – Build high-converting product pages with proven layouts, trust triggers, and storytelling that sells.

  • Test – Run structured A/B tests on ads, offers, and funnels — and actually know what’s working.

  • Funnel – Build your full-funnel DTC experience: TOF to BOF, with nurture, retargeting, and upsells.

  • Email – Turn email into your #1 revenue channel with proven flows, campaigns, and list growth tactics.

  • Subscribe – Install recurring revenue into your store with a retention-first subscription model.

  • Retain – Scale LTV with loyalty, post-purchase flows, and repeat purchase strategies.

  • Operate – Learn how to think like a real brand operator, not a chaotic founder. Dashboards, profitability, team flow.

  • BONUS: The Newsletter Engine – Build an owned audience you can monetize — even if you’re starting from zero.

No guesswork. No fluff. No “find your why.”

Just real-world frameworks built inside real brands — delivered in a plug-and-play system that you can start using today for £149.

If you're ready to finally build the brand you keep talking about…
This is your playbook.

Let’s get to work.

— Robert

Why This Is the Last Ecommerce Course You'll Ever Buy

Let’s be real…

You’ve probably already watched a dozen YouTube videos made by 21-year-olds who “scaled a store to $10K in 3 weeks” — but somehow can’t show you a brand that still exists today.

Maybe you even paid for a dropshipping course that hasn’t worked since 2018.
Or bought a “step-by-step blueprint” that was really just a 3-hour webinar funnel to upsell you into a £3K coaching group.
Maybe you’re sitting there with a Shopify store, £400 burned on ads, and no idea what went wrong.

Sound familiar? Good. You’re exactly who this was built for.

Here’s Why This System Ends the Madness:

Built by a real ecommerce operator.

I’m not here for likes. I've worked for brands like Budweiser, Seedlip, Lucky Saint, Live It Up Superfoods & seasn 0% — with teams, budgets, dashboards, and results that speak for themselves.

Covers the entire journey — not just one tactic.

Most courses teach one sliver (usually ads). This system covers ads, landing pages, testing, funnels, email, retention, subscriptions, operations. Everything.

No upsells. No fluff. No 18-part funnel.

You get 8 complete courses. Lifetime access. One payment. No “gotchas.”

What’s inside? What actually works.

Ecommerce frameworks that can generate £M+ in revenue — and broke them down so you can apply them even if you’ve never made a sale.

You’ve tried tips. You’ve tried tactics. You’ve tried trusting people who made their money selling courses.

This is different.
This is a system that scales brands — not just ego, followers, or hype.

And once you have it, you’ll never waste another pound or second chasing broken playbooks again.

Learn the fundamentals of e-commerce for the price of a night out

If you’ve dreamed of starting your own DTC brand this is your chance to learn how to launch a Shopify store and start generating your first sales.

WHAT'S INCLUDED

  • Course 1: Acquire – Customer Acquisition Engine

    You'll finally run Meta ads that actually convert — with the right pixel setup, scroll-stopping creative, and performance tracking built to stop the cash burn.

  • Course 2: Landing – Landing Page Mastery

    You’ll turn visitors into customers using proven page layouts, trust triggers, and conversion storytelling that makes people click buy now, not bounce.

  • Course 3: Test – A/B Testing Frameworks

    You’ll know exactly what’s working and what’s wasting your time — with clean testing setups, clear KPIs, and a process for finding winners faster than ever.

  • Course 4: Funnel – Ecom Funnel OS

    You’ll build a full funnel that prints sales 24/7 — with retargeting, upsells, bundles, nurture flows, and real funnel diagnostics.

  • Course 5: Email – Email Revenue Blueprint

    You’ll turn email into your #1 revenue channel — with high-converting flows, list growth tools, and emails people actually want to open and buy from.

  • Course 6: Subscribe – The Subscription Machine

    You’ll add recurring revenue to your brand with a retention-first subscription setup that keeps customers coming back month after month.

  • Course 7: Retain – LTV Mastery

    You’ll increase lifetime value using loyalty systems, milestone offers, and post-purchase flows that drive second, third, and fourth orders.

  • Course 8: Operate – The DTC Brand MBA

    You’ll finally think like a real 7-figure operator — with dashboards, team systems, real profitability tracking, and the confidence to scale like a CEO.

  • BONUS: The Newsletter Engine - Based on My Newsletter Business

    You’ll build an owned audience that buys on command — with Beehiiv/Substack systems to grow, monetize, and build long-term value even if you’re starting from scratch.

You’re not just learning tactics. You’re installing the ecommerce frameworks used to scale multiple 7 & 8-figure brands — and it’s yours for £149.

You’ve Got Two Options From Here… And Only One Leads to a Real Brand

OPTION 1:

Keep Doing What You're Doing

  • Watch more YouTube videos made by people who’ve never built a real brand

  • Burn another £500 on ads and still hear crickets

  • Change your product, tweak your site, lower your prices — hoping something sticks

  • Keep waking up to “0 orders” notifications and wondering what the hell you’re missing

  • Scroll TikTok at 2AM and eventually get sucked into another ad promising a secret formula — and drop £2,000 on a course that hasn’t worked since 2018

  • Convince yourself that maybe ecommerce “just isn’t for you”… and stay trapped at your job another year

you already know how this path plays out.

OPTION 2:

Install The Ecommerce Exact System That

Works For Any Ecommerce Brand.

  • Start running ads that actually convert

  • Build pages and funnels that turn browsers into buyers

  • Fix your offer, test properly, and know what's working

  • Build a store you're proud of — not another Shopify graveyard

  • Quit winging it. Stop guessing. Start growing.

  • Finally get a shot at real freedom

One path keeps you stuck, spinning, and spending.

The other gives you the playbook — and finally, a shot at real freedom.

You get 8 courses.

A proven system.

Everything that’s working right now — inside real brands.

All for £149.

⚠️
WARNING: Waiting to Build Your
Brand Is the Most Expensive Mistake
You Can Make

“Every day you delay is a day someone with less talent gets ahead of you.”

Alex Hormozi

If you’re still waiting to get serious about growing your brand — hoping for the “right moment,” a better ad, or some mythical perfect product…

Here’s what’s really happening:

Every week you wait:

Ad costs go up

Your competition sharpens their system

Someone else gets the sale, the trust, and the repeat customer

You lose time, confidence, and clarity

Meanwhile, someone with half your skill is scaling — because they had structure.

Ecommerce is war.
You don’t win by watching. You win by acting.

This is your window.
Install the system. Or get outpaced by the ones who did.

5 Reasons Why Smart Founders Choose The Ecom Ascend System

1. You’ll finally stop guessing — and know exactly what’s working

Inside, I give you the same benchmarks, structures, and systems I use daily — so you’re not stuck watching TikToks and hoping something sticks.

2. You get all 8 courses upfront — no fluff, no upsells

This isn’t a funnel into a £2K coaching call. You pay £149, and you get everything. Ads. Pages. Funnels. Email. Retention. The full system.

3. I built this from inside 8-figure brands — not from behind a webcam

This isn’t theory. I built and tested this system while scaling brand. This is the real playbook.

4. You’re getting what agencies charge £20K+ to install

I’ve packaged everything an agency would do for you, for £10-20K into one program so you can do this yourself

5. It works whether you’re on sale #1 or scaling past £100K

Every module meets you where you’re at. Launching? Scaling? Rebuilding? Doesn’t matter. This system stacks and grows with you.

Ready to Build the Brand That Finally Pays the Bills?

You’ve seen what’s inside. You know what this system can do.
Now it’s time to make a move.

This isn’t just another “ecom course.”

It’s the exact blueprint I’ve used to scale brands such as Seedlip, and Lucky Saint into 7–8 figure brands — and I’m handing it to you for less than the cost of one ad test.

Here’s exactly what we’ll cover on the call:

Get instant Access to:

  • Acquire – Customer Acquisition Engine

  • Landing – Landing Page Mastery

  • Test – A/B Testing Frameworks

  • Funnel – Ecom Funnel OS

  • Email – Email Revenue Blueprint

  • Subscribe – The Subscription Machine

  • Retain – LTV Mastery

  • Operate – The DTC Brand MBA

Bonus: The Newsletter Engine

Total value £7,000+

Today? Just £149.

Instant access. Lifetime ownership. Zero fluff.

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